Field notes on AI search visibility

AEO vs GEO vs SEO: what's actually different, and what to do about each

Three acronyms get thrown around like they mean the same thing. They don't. Here's the clean version, and the work each one actually asks of you.

How to Tell If ChatGPT Recommends Your Product: 5 Methods, Free to Paid

Buyers ask ChatGPT for recommendations before they ever Google you. Here is how to find out if you are on the list, and what to do if you are not.

Is Your Site Blocking GPTBot? How to Check robots.txt for AI Crawlers

A single accidental Disallow can erase you from ChatGPT, Perplexity, and Gemini answers without any warning.

What is llms.txt? (And Do You Actually Need One?)

A plain-text file, a robots.txt-shaped idea, and a very early spec with a lot of hype around it. Here's what llms.txt actually is, how to write one in ten minutes, and the honest case for and against bothering.